This guide is maintained as a current resource for September 2026 and covers only the laws of England and Wales. Information is for general guidance, not legal advice. Consult a qualified solicitor for advice specific to your situation.
Explore remedies for misrepresentation in a business sale in England and Wales, including rescission, damages, indemnities and practical steps for buyers and sellers when false statements affect commercial contracts.

In the sale of a business, a misrepresentation can cause serious financial loss. Misrepresentation occurs when a seller makes a false statement of fact that induces a buyer to enter a contract - for example, overstating financial performance, misleading about key contracts, or failing to disclose material liabilities. When a buyer relies on such statements and suffers loss as a result, English law provides a range of remedies designed to compensate the injured party and, where appropriate, unwind the transaction.
This article explains the legal remedies available for misrepresentation in a business sale, when they apply, how they work, and important practical considerations for businesses and their advisers in England and Wales.
Legal Basis for Remedies
Misrepresentation remedies in commercial contracts arise under both the common law and the Misrepresentation Act 1967. The specific remedy available depends on the type of misrepresentation - whether fraudulent, negligent or innocent - and on the practical context of the business sale. Remedies aim to restore the injured party to the position they would have been in but for the misrepresentation.
Types of Misrepresentation in a Business Sale
Before considering remedies, it is important to understand the different categories of misrepresentation, as they determine what remedies are available:
- Fraudulent Misrepresentation: A false statement made knowingly, without belief in its truth, or recklessly.
- Negligent Misrepresentation: A false statement made carelessly or without reasonable grounds for belief.
- Innocent Misrepresentation: A false statement made with reasonable belief in its truth.
Misrepresentation can arise in many aspects of a business sale, including financial disclosures, descriptions of assets, customer contracts, compliance issues or operational performance. Even if a representation is repeated in the sale agreement as a contractual warranty, it can still ground a misrepresentation claim if it was false when made.
Rescission: Unwinding the Sale
What Rescission Entails
Rescission is an equitable remedy that sets aside the contract as if it had never been entered into. In a business sale, this means the buyer returns the business (or its shares) to the seller and the seller returns the purchase price and any other consideration. The objective is to restore both parties to their pre‑contractual position.
When Rescission Is Available
Rescission may be available for all three types of misrepresentation:
- Always available for fraudulent and negligent misrepresentation, along with damages.
- Available for innocent misrepresentation, though damages instead of rescission may be awarded at the court's discretion under section 2(2) of the Misrepresentation Act 1967.
Bars to Rescission
Rescission may be refused if any of the following apply:
- Affirmation: The buyer continues to perform the contract after discovering the misrepresentation, indicating acceptance of the deal.
- Lapse of time: Delay in seeking rescission may suggest the buyer has accepted the contract.
- Impossibility of restitution: It is not feasible to restore the parties to their original positions, for example where third parties have acquired interests or assets cannot be returned.
- Third‑party rights: If the business or its assets have passed to innocent third parties, rescission may be barred.
Rescission must generally be sought promptly after discovery, as undue delay can defeat the remedy.
Damages for Misrepresentation
Purpose of Damages
Where rescission is not available or not desired by the buyer, damages may be claimed. Damages compensate for the loss suffered as a result of relying on the misrepresentation.
Damages for Fraudulent Misrepresentation
If the seller's false statement was fraudulent, the buyer can claim damages for all losses that directly flow from the misrepresentation, including consequential losses that were not foreseeable. This follows from common law principles and allows a wide assessment of loss.
Damages under the Misrepresentation Act 1967
For negligent misrepresentation, section 2(1) of the Misrepresentation Act 1967 allows a claim for damages unless the seller can prove they had reasonable grounds to believe the statement was true. Damages under this provision are typically assessed in a similar way to fraud claims.
For innocent misrepresentation, the court under section 2(2) of the Act may award damages instead of rescission if rescission is unavailable or would be inequitable. This is discretionary and considers fairness and the effect on both parties.
Damages in Lieu of Rescission
Where rescission would otherwise be available but impractical - for example in a complex business sale where unwinding the deal would be disproportionate - the court may grant damages in lieu of rescission instead. This alternative seeks to compensate the buyer without cancelling the sale outright. Such awards reflect the loss the buyer suffers as if the contract had not contained the misrepresentation.
Indemnity and Ancillary Remedies
In some cases, courts may award an indemnity alongside rescission or damages to cover expenses that are not strictly loss of position but are directly connected to the contract. For example, if the buyer incurred professional fees or third‑party liabilities because of the misrepresentation, an indemnity may be awarded to cover these costs. This remedy is narrower and depends on the facts of the case.
Contractual and Statutory Claims
Contractual Claims
Often, statements made during negotiations are also incorporated as express warranties in the sale agreement. If a warranty is breached (i.e. it was false), the buyer can pursue a breach of contract claim in addition to or instead of a misrepresentation claim. This can broaden the remedies available, including contractual damages or specific contractual undertakings.
Statutory Remedies
The Misrepresentation Act 1967 also imposes statutory rights and shifts burdens of proof in negligent misrepresentation cases. Buyers must be aware that contractual entire agreement, non‑reliance, and exclusion clauses are carefully scrutinised and may be subject to reasonableness tests (for example under the Unfair Contract Terms Act 1977).
Practical Considerations
Act Promptly
To preserve the right to rescind or pursue damages, buyers should act swiftly upon discovering a misrepresentation. Delay can amount to affirmation of the contract, barring rescission.
Evidence and Reliance
Buyers must show that they relied on the statement when entering the contract and that it was a material inducement - meaning it influenced their decision. Clear documentation of pre‑contract communications and due diligence processes strengthens a claim.
Negotiating Settlements
Often, buyers and sellers choose to negotiate a compromise or settlement rather than litigate, especially in high‑value business sales. A formal settlement agreement can define the remedy and avoid uncertainty.
Common Questions About Remedies
Can a contract remain in force and still claim remedies?
Yes. Where rescission is impractical or the buyer prefers the business to remain under its control, the court may award damages in lieu of rescission, keeping the contract alive.
Are remedies the same for innocent and fraudulent misrepresentation?
No. Fraudulent and negligent misrepresentation generally permit both rescission and damages, whereas innocent misrepresentation traditionally allows rescission, with damages in lieu at the court's discretion.
Can a seller exclude liability for misrepresentation?
Contract clauses that attempt to exclude or restrict liability for misrepresentation are subject to reasonableness tests (for example under the Unfair Contract Terms Act 1977) and may not be upheld if unfair.
Key Takeaways
In a business sale under English law, remedies for misrepresentation protect buyers who have entered contracts induced by false statements. The primary remedies are:
- Rescission, which unwinds the sale and returns both parties to their pre‑contract positions;
- Damages, compensating for financial loss depending on whether the misrepresentation was fraudulent, negligent or innocent;
- Damages in lieu of rescission, granting compensation without unwinding the deal;
- Indemnity and contractual claims, covering specific expenses or parallel breaches.
Prompt action, solid evidence of reliance, and careful consideration of contractual terms are essential for effectively pursuing remedies. Misrepresentation claims in business sales can be complex, and understanding the legal landscape helps businesses navigate disputes and safeguard their commercial interests.