This guide is maintained as a current resource for September 2026 and covers only the laws of England and Wales. Information is for general guidance, not legal advice. Consult a qualified solicitor for advice specific to your situation.
Discover how unfair contract terms are tested legally in England and Wales under the Consumer Rights Act 2015. This guide explains the fairness test, how courts assess significant imbalance and good faith, key exemptions, enforcement mechanisms and practical implications for consumers and traders.

Unfair contract terms can significantly disadvantage consumers and undermine the fairness of commercial agreements. UK consumer protection law includes specific legal tests and criteria that courts, tribunals and enforcement bodies use to assess whether a term in a contract is unfair and, if so, whether it should be struck out or rendered unenforceable. This article explains the legal framework under which unfair contract terms are tested, the key principles and tests applied, how the Consumer Rights Act 2015 operates, and what this means in practice for consumers and traders in England and Wales.
Consumer contracts are often standardised or presented “on a take‑it‑or‑leave‑it basis” and so the law recognises that consumers typically have weaker bargaining power. The legal framework seeks to ensure terms are balanced, transparent, and do not unfairly limit a consumer's rights or shift too much risk onto them.
Legal Framework: Consumer Rights Act 2015 and Related Legislation
For contracts entered into since 1 October 2015 (the vast majority of modern consumer contracts), unfair term assessments are governed by Part 2 of the Consumer Rights Act 2015 (CRA 2015). This regime replaced earlier law in the Unfair Terms in Consumer Contracts Regulations 1999 (UTCCRs) for post‑2015 contracts, although UTCCRs continue to apply to historic contracts made before that date.
Under CRA 2015, the rules apply to:
- Consumer contracts - agreements between a trader and a natural person acting outside their trade, business or profession; and
- Consumer notices - notices intended to have contractual effect (for example, on signs or websites).
Terms in these contracts are legally tested to ensure they are not unfair, failing which they are not binding on the consumer.
The Legal Test for Unfair Terms
The Fairness Test
Under section 62 of the CRA 2015, a term or notice in a consumer contract is unfair if it “contrary to the requirement of good faith, it causes a significant imbalance in the parties' rights and obligations under the contract to the detriment of the consumer”. This fairness test has three core elements:
- Good faith - the term must be drafted and applied in a way that respects legitimate consumer expectations;
- Significant imbalance - there must be a meaningful skew in rights and obligations favouring the trader; and
- Detriment to the consumer - the imbalance must work to the consumer's disadvantage.
Courts and tribunals look at the effect of the term in context, not merely its wording. That includes examining how the term could operate in practice and whether its placement and prominence in the contract enable consumers to understand it fully before agreeing. Terms must also be expressed in plain, intelligible language and be legible, and any ambiguity is typically interpreted in favour of the consumer.
What the Courts Consider When Testing for Unfairness
When applying the fairness test, courts and tribunals consider:
- The nature of the subject matter of the contract - what the contract is about and why it was entered into;
- The relative rights and obligations as set out by the term and in the context of the entire contract;
- All circumstances at the time the term was agreed, including how and when terms were presented;
- Whether the term is transparent - that is, clear and understandable to a reasonable consumer; and
- Whether the term would have been visible and comprehensible at the time the consumer agreed to the contract.
The overall question is whether, in all the circumstances, the term operates unfairly, rather than ticking off abstract elements in isolation.
Exemptions and Non‑Assessable Terms
Not all contractual terms are tested for fairness. The law treats some terms differently:
- Core terms - terms that define the main subject matter of the contract or set the price payable are generally exempt from fairness assessment provided they are transparent and prominent;
- Terms required by law - where statute or regulation requires specific wording or terms, these are not subject to the fairness test;
- Blacklisted provisions - certain types of terms are automatically unenforceable because they seek to exclude fundamental rights, such as liability for death or personal injury resulting from negligence or terms that remove or restrict consumer statutory rights. These are sometimes referred to as blacklisted or prohibited terms and cannot be enforced against a consumer under any circumstances.
For example, any term that purports to exclude a trader's liability for consumer death or personal injury caused by negligence is automatically void and considered unfair without further assessment.
The Indicative List (Grey List)
CRA 2015 includes a non‑exhaustive list of term types that can be indicative of unfairness. These are sometimes referred to as the “grey list”. The presence of these terms does not automatically make a term unfair, but they act as strong signals that more detailed assessment is needed. Typical examples include:
- Terms that allow the trader to unilaterally alter the contract without reasonable justification;
- Terms that impose disproportionate penalties on the consumer for breach of contract; or
- Terms that permit the trader to retain sums paid by the consumer if the latter fails to perform their obligations.
Schedule 2 of CRA 2015 provides examples, and courts use this list to inform the fairness assessment.
Practical Application: How Unfair Terms Are Challenged
Consumer Challenge in Court
If a consumer believes a term is unfair, they can challenge it by bringing a claim in the county court or by defending enforcement of the term. In those proceedings, the fairness test is applied and, if the term is found to be unfair, the term is not binding on the consumer. The remainder of the contract continues to apply if it can stand without the unfair term.
Enforcement Actions by Authorities
Enforcement bodies such as the Competition and Markets Authority (CMA) and local trading standards can also take action against traders using unfair terms. They may seek injunctions or enforcement orders to stop the use of such terms, intervene in court proceedings, or publish guidance to clarify legal expectations. Consumers do not need enforcement action to challenge an unfair term themselves.
Role of Transparency and Good Faith
Transparency and good faith are central to the fairness test. Courts consider whether consumers had a real opportunity to read and understand terms before entering the contract and whether important terms were hidden or ambiguous. Terms presented in a clear, prominent manner with plain language are more likely to withstand legal scrutiny.
Examples of Unfair Terms in Practice
Examples of terms that may fail the fairness test include terms that:
- Require the consumer to fulfil all obligations while allowing the trader to avoid theirs;
- Impose high penalties for minor breach by the consumer;
- Automatically renew contracts without reasonable notice and opt‑out mechanisms;
- Allow the trader to change prices after the contract has been agreed without clear justification;
- Limit or exclude the consumer's statutory rights under relevant law.
These examples illustrate how terms that shift risk excessively or undermine statutory consumer protections are tested and potentially invalidated.
What Happens if a Term Is Found Unfair
If a court or tribunal finds a term is unfair:
- The term is not binding on the consumer;
- The rest of the contract remains effective if it can continue to operate without the unfair term;
- Consumers are not bound by terms that remove or significantly diminish their statutory protections.
This ensures that contracts remain enforceable in substance while protecting consumers against specific clauses that distort the contractual balance.
Common Questions
Is a higher price alone an unfair term?
No. A higher price by itself is not unfair simply because it is greater than other offers in the market. Price terms are subject to fairness review only if they are not transparent or if hidden pricing practices mislead consumers.
Do these rules apply to business‑to‑business contracts?
The CRA 2015 regime applies primarily to consumer contracts. Business‑to‑business contracts are generally assessed under different principles, such as the Unfair Contract Terms Act 1977 and common law.
Can a consumer choose to keep using an unfair term?
Yes. A consumer may benefit from an unfair term if they wish, but traders cannot enforce it against a consumer. In most cases, consumers prefer to challenge unfair terms to preserve their statutory rights.
Key Takeaways
Testing whether contract terms are unfair involves a fairness assessment rooted in the Consumer Rights Act 2015. The legal test looks at whether a term causes a significant imbalance in obligations, detriment to the consumer, and whether it is drafted and applied in good faith. Certain terms are automatically unenforceable, and courts or enforcement bodies can strike out unfair terms while leaving the remainder of the contract intact. Understanding how unfair contract terms are tested helps consumers recognise when terms may be unenforceable and when to take action through legal channels.