This guide is maintained as a current resource for September 2026 and covers only the laws of England and Wales. Information is for general guidance, not legal advice. Consult a qualified solicitor for advice specific to your situation.
Learn how to claim for mis‑sold contracts in England and Wales. This detailed guide explains what mis‑selling is, how to make complaints, when to involve the Financial Ombudsman, time limits, compensation types and practical steps to pursue a claim for financial loss.

Contracts form the basis of countless commercial and consumer arrangements in daily life. A mis‑sold contract arises when a seller, adviser or provider has sold you goods, services or financial products in a way that was unfair, misleading or unsuitable for your needs. Mis‑selling can result in significant financial loss and distress. This guide explains what mis‑selling is, your legal rights, practical steps to make a claim in England and Wales, relevant time limits, how compensation works, and common issues to watch out for. It is designed to be accessible to members of the public, students and professionals.
What Is Mis‑selling?
Mis‑selling means you were persuaded to enter into a contract because you were given incorrect, incomplete or misleading information, or because the product was unsuitable for your circumstances. It often arises in financial products, but it can also occur with other contracts such as insurance, credit agreements, car finance and services.
Examples include:
- A bank or adviser recommending an unsuitable investment or mortgage without explaining risks;
- Insurance or protection products added without clear consent or explanation;
- Car finance agreements where hidden commissions were not disclosed;
- Services sold with misleading descriptions of key terms.
In financial contexts, regulators such as the Financial Conduct Authority (FCA) require that products are sold in a way that is fair, clear and not misleading. Failure to meet that standard can form the basis of a mis‑selling claim.
Identifying a Mis‑sold Contract
General Indicators of Mis‑selling
You may have been mis‑sold a contract if:
- You were not provided with sufficient information to make an informed decision;
- The product was not suitable for your stated needs or circumstances;
- Key risks or costs were not explained;
- Features or limitations were omitted;
- You were pressured or incentivised to agree without due consideration.
In financial products, this often involves products such as mortgages, insurance, pensions, investments, car finance or packaged accounts. A product performing poorly is not necessarily mis‑selling if you were properly informed of the risks.
How Mis‑Selling Claims Work
Preliminary Step: Review Your Documents
Gather all relevant paperwork early: contracts, adviser notes, statements, marketing materials, correspondence and terms and conditions. Clearly documenting what you were told and when helps establish whether mis‑selling occurred.
Step 1: Complain to the Provider
If you believe you were mis‑sold a product, the first step is usually to submit a formal complaint to the company or provider that sold it to you. This should be in writing and set out:
- What happened and why you think the sale was unfair or misleading;
- Which aspects of the contract or product were unsuitable;
- What remedy or compensation you are seeking.
Most regulated firms have internal complaints procedures and set timescales for responding. Seek a final response if the first reply is unsatisfactory.
In many cases it is free to make this complaint yourself without using a claims management company or solicitor.
Step 2: Refer to an Ombudsman
If you are unsatisfied with the provider's response, you can usually escalate to a relevant ombudsman scheme:
- Financial Ombudsman Service (FOS) – for disputes with financial firms, banks, lenders, insurers and advisers.
- Pensions Ombudsman – for pension‑related mis‑selling complaints.
The FOS can review whether the firm treated you fairly and can award compensation if mis‑selling is found. There are internal deadlines for referring complaints (often within six months of the final response), although the ombudsman may exercise discretion in certain circumstances.
Step 3: Financial Services Compensation Scheme (FSCS)
In some cases you may also be able to recover money from the Financial Services Compensation Scheme (FSCS) if the provider has failed or become insolvent and is unable to pay redress. FSCS may cover certain losses up to defined limits. This is separate from a mis‑selling complaint and involves different criteria.
Step 4: Court Action
If the ombudsman route is exhausted without satisfactory resolution, or if your case is outside the ombudsman's remit, you may have a civil claim for misrepresentation, breach of statutory duty or negligent advice in the courts.
In some financial mis‑selling cases, such as where commissions were not disclosed, claimants or firms have taken claims to court to secure compensation (for example, mis‑sold car finance claims and PPI‑related issues).
Court action can be more formal and may require legal representation. Remedies may include rescission (contract annulment) or damages for financial loss.
Time Limits for Claims
Time limits depend on the nature of the contract and cause of action:
- For contractual and misrepresentation claims in court, the usual limitation period is six years from the date of breach or misrepresentation.
- For financial complaints, internal complaint and ombudsman referral windows apply. The FOS normally expects referral within six months of the provider's final response.
- Some historical financial products (such as mis‑sold Payment Protection Insurance, PPI) had statutory deadlines for complaints set by regulators, although specific court‑based claims may still be possible under other legal grounds.
If you are in doubt about time limits, seek detailed advice early, as late claims can be barred by law.
What Compensation Can Include
Successful mis‑selling claims may result in:
- Refund of premiums, fees or payments you were wrongly charged;
- Interest on sums paid;
- Compensation for financial loss caused by the unsuitable product or advice;
- In some cases, contract rescission and restoration of your position as if the contract had not been made.
Compensation is generally intended to put you back in the position you would have been in had the mis‑selling not occurred.
Practical Issues and Risks
Using Claims Management Companies (CMCs)
Claims management companies advertise to pursue mis‑selling claims for you. While they can assist, they typically charge significant fees (often a percentage of any compensation). You do not have to use a CMC to make a claim, and often simpler complaints can be handled directly with the provider or through the ombudsman at no cost.
Evidence Challenges
Strong evidence helps support your claim. Lack of documentation can be a barrier. Make detailed notes of conversations, retain all correspondence and consider obtaining copies of advice records or contracts if the provider holds them.
Common Questions from our Readers
Can I still claim if many years have passed?
This depends on the product and cause of action. For regulated financial products, complaint deadlines to providers and ombudsmen can expire. In court, limitation periods generally apply, but there may be exceptions based on when you became aware of the mis‑selling. Early action improves your prospects.
Is expert legal advice necessary?
Not always. Many mis‑selling complaints are resolved through provider complaints and the Financial Ombudsman Service. However, for complex or high‑value cases, professional legal advice can help clarify your options and strengthen your claim.
What if the provider has ceased trading?
If the firm has failed, you may be able to claim through the FSCS or pursue any residual rights via court action or the ombudsman depending on the circumstances.
Key Takeaways
A mis‑sold contract can arise where you were given misleading, incomplete or unsuitable information before entering a binding agreement. In England and Wales, you have several routes to seek redress: make a complaint to the provider, escalate to an ombudsman, claim through the FSCS or pursue legal action in the courts. Time limits and procedural steps vary by product and cause of action, so early action and clear documentation are key. Compensation can include refunds, interest and damages for loss suffered as a result of mis‑selling. You do not have to use a claims management company to make a complaint, and for many disputes the ombudsman provides an accessible, impartial route to resolution.