This guide is maintained as a current resource for September 2026 and covers only the laws of England and Wales. Information is for general guidance, not legal advice. Consult a qualified solicitor for advice specific to your situation.
If your goods were not delivered, you are entitled to a full refund. Learn the legal steps to demand your money back and how to resolve disputes with unresponsive sellers.

Not receiving goods you have paid for is a common source of frustration for consumers. Under UK law, when you buy goods from a trader, the retailer must deliver them within an agreed timeframe - or, if no timeframe was agreed, within a reasonable period that usually means no more than 30 days. When goods fail to arrive, you have statutory rights to demand delivery or claim a full refund if the trader fails to fulfil the contract. This comprehensive guide explains what the law requires, when you can claim a refund, and how to enforce your rights with clear, practical steps.
Legal Framework: Your Rights When Goods Are Not Delivered
1. The Consumer Rights Act 2015
Under the Consumer Rights Act 2015 (CRA), a contract to supply goods includes an implied term that the trader must deliver those goods to you. The Act also makes clear:
- The trader remains responsible for goods until they are delivered to you or a person you have nominated to receive delivery.
- If you agreed a specific delivery date that was part of the contract, failing to deliver by that date can be treated as a breach of contract.
- If no specific date was agreed, delivery must take place without undue delay and, in any event, no more than 30 days from the contract date or order.
When delivery fails, the contract has not been properly performed and you can pursue remedies including a refund.
2. The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013
These Regulations apply particularly to distance contracts (online, by phone or catalogue). If goods are not delivered within 30 days - or within any period you and the trader agreed - you can:
- Treat the contract as at an end, and
- Ask for a full refund.
If you agreed a delivery timeframe in advance and the trader does not meet it, this may give stronger grounds to end the contract and get your money back.
When You Can Claim a Refund
You are typically entitled to a refund when:
- The trader refuses or fails to deliver the goods.
- The goods are not delivered within the agreed delivery period and the delivery timeframe was made essential by agreement.
- The goods are not delivered within 30 days from the date of purchase and no reasonable alternative period is agreed.
You should be able to cancel and receive a full refund, including the price of the goods and standard delivery charges, without excessive deductions.
Step‑by‑Step Guide to Claim Your Refund
1. Check the Delivery Terms and Timeframes
Carefully read the information provided at the point of sale:
- Did the trader state a specific delivery date?
- Was there a promise of express or next‑day delivery?
- If a specific time was essential (for example, for a birthday or event), make note of this as it strengthens your refund claim.
If no timeframe was mentioned, the default is delivery without undue delay and within 30 days.
2. Contact the Trader Promptly
Start by contacting the seller (not the courier). Your contractual relationship is with the trader, and they are responsible for delivery even if a third‑party courier was used.
When writing:
- Clearly state that the goods have not been delivered.
- Reference the statutory obligation under the CRA and, where applicable, the 30‑day delivery rule.
- Request a full refund or immediate delivery.
Provide order details, the date of purchase and the delivery expectations.
3. Set a Reasonable Deadline
Ask the trader to refund you by a specific date (for example, within 10–14 days). Giving a clear deadline helps demonstrate that you are serious about resolving the matter.
4. Cancel the Contract if Delivery Fails
If the trader still does not deliver or refuses to refund:
- Treat the contract as terminated.
- Insist on a refund on the basis that the trader has breached the delivery term.
You can follow this up in writing, citing consumer law obligations.
What to Do If the Trader Refuses to Refund
1. Use a Letter Before Claim
Sending a letter before claim can be an effective formal step before legal proceedings. This letter:
- Sets out the legal basis for your claim.
- States the amount you want refunded.
- Gives a deadline (usually 14 days) for payment before you take further action.
2. Alternative Dispute Resolution (ADR)
Many retailers are members of certified ADR schemes. ADR provides an independent process (mediation or adjudication) to try to resolve disputes without going to court.
3. Small Claims Court
If informal steps and ADR fail, you may bring a claim through the Small Claims Track in the County Court to recover:
- The full amount paid for the goods.
- Standard delivery charges.
- Other financial losses directly caused by the breach.
For claims typically under £10,000, the Small Claims Track is designed to be accessible without legal representation.
Using Payment‑Related Remedies
Depending on your payment method:
- Section 75 (Consumer Credit Act 1974): If you paid by credit card and the purchase was between £100 and £30,000, you may also be able to claim against your card provider if the trader refuses a refund.
- Chargeback: With debit or credit cards, you can ask your bank to reverse the transaction through a chargeback if goods were not delivered after a reasonable period and the trader is uncooperative.
These remedies operate alongside your statutory rights.
Time Limits and Important Considerations
- You should raise the issue as soon as possible once non‑delivery becomes clear.
- Although the law gives a 30‑day default delivery period, you may strengthen your claim by making delivery time essential at the point of sale (e.g., specifying a date in writing).
Being proactive and clear about timeframes improves your position.
Common Questions
What if the courier says the parcel was delivered?
Even if a courier claims delivery, your contract is with the retailer. The goods are only legally delivered when they physically come into your possession or that of a nominated person.
Can a trader refuse a refund because of their policy?
No. A trader's internal refund policy cannot override statutory consumer rights under the CRA and Consumer Contracts Regulations. If the law entitles you to a refund, contractual terms that seek to deny it are likely unenforceable.
Key Takeaways
If goods you have ordered are not delivered in England and Wales, the law gives you clear protections. A trader must deliver goods within an agreed timeframe or, if none was agreed, within 30 days. Failure to do so is a breach of contract and entitles you to cancel the contract and claim a full refund. To secure your refund:
- Review delivery terms and note any agreed dates.
- Contact the trader and set a clear refund deadline.
- Cancel the contract if delivery fails.
- Escalate through ADR or court action if necessary.
- Consider payment protections such as chargeback or Section 75 where relevant.
Understanding and asserting these rights ensures you are not left out of pocket when traders fail to deliver as promised.